A secure profile that enables shoppers to own their complete purchase data, giving the power back to the customer and rewarding them financially.
Using next-gen A.I. and blockchain technology, Shopin enables retailers to better understand and serve their customers.
Revitalize the retail industry with a new economy of data to increase transactional conversions.
Enable a greater understanding of customers based on a full view of their purchase history, style, preference, and pricing.
Exchange fair value to shoppers for access to their data via cryptocurrency.
Give back to the Ethereum community for continued and sustainable growth.
719,000 shopper sign-ups
$14.7 million incremental sales generated
22% transactional conversion lift
72,000 loyal Shopin users onboarded 65,000 new users
The Shopin White Paper explains in-depth some of the key challenges facing the retail environment, and how Shopin’s decentralized shopper profile built on the blockchain is helping reboot retail with unprecedented advantages by shifting ownership of data back to the shopper. The White Paper further explores the overarching philosophy of the blockchain, the functionality of token economics, and Shopin’s efficiently streamlined architecture. This version is currently available in Chinese, Korean, Japanese, Russian, French, German, Italian, and Spanish.
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CEO and CoFounder
Eran is a serial entrepreneur with three exits as a founder and more than a decade of experience in retail and ecommerce. He is the winner of the United Nations World Summit Award for Innovation, Fast Company’s Most Innovative Startup, and he is an investor and advisor for many startups.
CTO and CoFounder
Divakar was a Principal Software Engineer at Priceline for 14 years. As a leading member of the engineering team, he was instrumental in building Priceline’s core processing platform. Since then, he was the CoFounder at Flowhealth, Director at Mezoclick, and CoFounder and CTO at Maker’s Brand.
Doron has extensive B2C and B2B marketing experience and has worked for companies such as Lotame, Tremor Video, Mindshare, Samsung, Millward Brown, IAB, and Applebee’s.
BTO and CoFounder
Jeremy served as the CTO and Head of R&D at Barrows, the CTO at HP Ticket, and CTO and Founder of Strattice, where he invented the world’s first remotely managed mini server and failover router.
Formerly President of Global Sales at Elie Tahari, Michael has spent the past 20 years in senior executive positions working with international luxury brands Natori, Donna Karan, DKNY, Wacoal, and Valentino.
VP of Engineering
Abhi is a seasoned architect with more than 12 years of experience in ecommerce and engineering. Formerly a long-time member of the Priceline design and integrations team, he was twice awarded the annual CEO achievement award.
Strategy and Business Development
Lane is a lifelong entrepreneur who has realized five exits in his career. He is a founding member of the Forbes Tech Council and the CTO and CoFounder of Humble Advisors, a wealth management firm for high net worth companies and individuals.
Strategy and Business Development
Aaron is an advisor and professional investor who has mentored dozens of startups with a focus on strategy, business development, and marketing. He is Managing Partner of Humble Advisors and a CoFounder of A.J. Tiger Ventures.
EA & Office Manager
Bremelin is a former freelance journalist for The New York Times Group and the Kathmandu Post. She is a multidisciplinary professional who brings international trade and communications experience to the Shopin team.
Vladimir has served as a senior engineer at Maker’s Brand, Flow Health, EigenGraph, and other technology startups. He holds a Master's Degree in Radio Physics and has a strong data mining and numeric analysis background.
Alexey served as a front-end engineer at Maker’s Brand and as the backend engineer at Flow Health. Prior to his startup career, he was formerly Head of Department at Tomsk Polytechnic University.
Marketing Associate & Co-Community Lead
Kaelan has a strong background as a content strategist with SO/NYC, where she specialized in media preparation, outreach marketing focused on influencer relationships, and social media strategy. Kaelan has extensive experience in wardrobe styling, prop design, and development for production companies such as Microsoft and Mighty Media Studios.
Marketing Associate & Co-Community Lead
Leland is a recent graduate of NYU’s Gallatin School for Individualized Study, where he studied narrative, interaction, and influence. Formerly a marketing and partnerships manager for Distractify, Leland has three years of start-up experience and proven marketing strategy and brand development execution for two successful projects.
Tom is the Founder of tech unicorn DocuSign. He is an investor in Shopin as well as the GP at Seven Peaks Ventures. Tom brings the maturity of building a powerful business brand from startup to massive growth.
Sothi is the CEO of Block One Capital, one of the largest publicly listed blockchain investment companies that focuses on high growth opportunities in the blockchain and digital currency sector. He is the CoFounder of Finzat Block, a mortgage blockchain solution for the U.S. market, and he was formerly Managing Director at Revere Capital Advisors. Sothi specializes in capital raising and business development strategy for early-stage companies and industry-specific blockchain solutions.
Mortimer is the Chief Executive Officer of Marvin Traub Associates (Traub), a business development firm focused on growing global businesses in the premium fashion retail industry. Clients range from brands and retailers, to real estate developers and technology companies. Mortimer oversees all aspects of Marvin Traub Associates’ business from global partnership development, management consulting to M&A investment activities in the fashion and retail industries.
Amadeo is an accomplished angel investor with a strong background in retail from the C&A family. Including Shopin, he is an investor in more than 40 startups, and he is currently a Venture Partner at Space Angels, the world's only venture capital fund managed by space industry experts.
Brad is an entrepreneur, investor, mentor, and advisor who has started and bootstrapped several companies from inception to maturity over the past 20 years. Brad is currently the CoFounder and Managing Partner of Krowd Mentor, a strategic crowdfunding advisory firm focusing on ICOs, cryptocurrencies, blockchain, and token-powered organizations.
David is Managing Partner of LDJ Fund. He is a board member and advisor at several blockchain companies and deeply entrenched in the crowdfunding community, with a goal of constantly driving the industry forward.
Parveen is an international serial entrepreneur with extensive online video and management experience focused on realizing the financial potential of interactive media. An early pioneer in video/content audience extension, he is currently CEO of Oculu, an all-inclusive video tech platform.
Jeff is an investor in more than 350 startups. He is the Founder of MoNage and Alchemist Ventures, and he is a VoIP pioneer who is often credited as the grandfather of the VoIP industry.
Sampo is the Founder of RapidBlue (acquired by Shoptrakker), and CEO of Revieve in Chicago. Sampo is an early seed investor in Shopin and an incredible supporter.
Steven is the architect of the Ethereum Token Sale, an inventor of Gas for Ethereum, Founder and CEO of Maple Ventures, CoFounder of Alchemist Ventures, and Founder and CEO of CloudParc.
Garrette is a cryptocurrency native who has been active in the space since 2012 as a miner and later as a trader and consultant on blockchain technology and cryptocurrency.
Nathan is a serial angel investor with keen insight on adtech. He has invested in more than 120 startups to date, including Shopin. Nathan is the President of Sunrise Financial Group and the CoFounder of IBM AlphaZone, the first and only high-tech accelerator in Israel.
Moshe is an early investor in Shopin and a well-known angel investor who serves on several NYC and Israeli startup boards. Moshe’s network in the retail world is broad and he has opened many doors for Shopin.
Rana is the founder of TiZE cloud software for specialty chemicals, and he is currently leading Smart Home Initiatives at Logitech. Rana is a contributing columnist at TechCrunch and Forbes and an international speaker at events such as the World Government Summit in Dubai, the Silicon Valley Smart Future Summit 2017, and IEIE 2017 in New York.
Sean is an expert in cross-border transactions in finance, technology, entertainment, and other various fields. Structuring equity and project financing deals with leading global institutions under his family office, Koherent Inc., he has worked on sourcing investments amounting to billions of U.S. dollars. Sean is a Wharton School alum.
Michael Boord is a Senior Associate at Traub where he supports business development and project execution efforts across all Traub partners as well as Traub Capital, Celebrity and Consumer business groups. Prior to joining Traub, Michael worked as an Analyst in the Industrials investment banking group at Barclays where he advised industrials clients and financial sponsors on a variety of transactions, including mergers and acquisitions and debt and equity financings.