Shopping Made Personal
Shopin is the world's first decentralized shopper profile built on the blockchain.
Private Presale SOLD OUT
Public Presale OPEN
Own Your Data

A secure profile that enables shoppers to own their complete purchase data, giving the power back to the customer and rewarding them financially.

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Increase Conversions

Using next-gen A.I. and blockchain technology, Shopin enables retailers to better understand and serve their customers.

The Shopin Vision

Shopin unites retailers and their customers through personalized data intelligence for an unprecedented shopping experience. We are creating a more sustainable retail economy where retailers become stronger by working together and shoppers get rewarded based on the value of their data that they fully own, control, and can share.

Retail Pilot Success Stories

Shopin recently collaborated with two well-known fashion and home-goods retailers for a pilot program that produced groundbreaking results. Each retailer invited their registered customers to create a Shopin profile, resulting in 719,000 sign-ups.

Based on personal shopper preferences and purchase data, Shopin was able to provide those registrants with curated recommendations, leading to a 22% lift in conversions, and yielding $14.7 million in additional sales. Of the shoppers who created a Shopin profile, 72,000 of them invited 65,000 additional new users to go through a Shopin onboarding.

719,000 shopper sign-ups

$14.7 million incremental sales generated

22% transactional conversion lift

72,000 loyal Shopin users onboarded 65,000 new users

The Shopin Solution

Shopin is reinvigorating the retail economy by streamlining the entire shopping experience. By deploying blockchain technology to store value, purchase, and profile data, we are scaling to facilitate a million transactions per second that empower retailers on the open web to provide a decentralized Amazon-like experience with recommendations powered by A.I.

Blockchain Architecture Built for Mass Consumer Applications

  • Millions of data transactions per second on the Shopin blockchain
  • Token interoperability through Atomic swaps
  • Powerful recommendation engine powered by A.I.
  • The exchange of value between shoppers and retailers

Shopin’s Technology

By using the blockchain to store value and data in a decentralized fashion, the shopper is in control of their data. When shopper permission is granted, the retailer benefits from an A.I.-powered recommendation engine based on actual first-party purchase data and user-verified preferences.

Funding Structure

Token Sale

Shopin’s Public Token Presale offers early participants an opportunity to acquire our tokens before the public token generation event and enjoy a bonus of 20% for the first 10MM, with no minimum requirement. This is a limited opportunity to pick up Shopin tokens at great value.

Private Presale


  • Starts1 September, 2017
  • Ends27 January, 2018


$500 000+
< $500 000

Public Token Sale


  • Starts30 March, 2018
  • EndsTo Be Announced



$10MM+ collected


$20MM+ collected


$30MM+ collected

Choose language

The Shopin White Paper explains in-depth some of the key challenges facing the retail environment, and how Shopin’s decentralized shopper profile built on the blockchain is helping reboot retail with unprecedented advantages by shifting ownership of data back to the shopper. The White Paper further explores the overarching philosophy of the blockchain, the functionality of token economics, and Shopin’s efficiently streamlined architecture. This version is currently available in Chinese, Korean, Japanese, Russian, French, German, Italian, and Spanish.

The Shopin Pitch Deck provides step-by-step insight on how the Shopin platform works, successful results from recent pilot demos, and our mission to create a more sustainable retail economy in which retailers become stronger by working together, and shoppers get rewarded based on the value of their data.

Token Dynamics explores the growth-driving concept of tokenomics and the purpose and functionality of the Shopin Token, how it helps invigorate the connection between retailer and shopper by building an economy of purchase data and data models, and how it can solve many retailer conversion, messaging, and marketing challenges.

Company Roadmap

  • 2017
  • February 2017
    Team Forms With Eran & Divakar
    Solving a Retail Problem: Creating a Universal Shopper Profile to Improve Conversions
  • May 2017
    Ingestion Engine: Retailer Integration
    Shopper Onboarding: UI/UX Alpha V0.1
  • June 2017
    Ingestion Engine: Launches V1.0
    Standardization of Product Catalog Data V1.0
  • August 2017
    White Paper Published: Addition of Blockchain & Crypto Incentives
    Ingestion Engine: Product Search Tool Built
    Shopper Onboarding: App for Women Developed
  • September 2017
    Shopin Formed & Incorporated
    Team Formed: Eran, Divakar, Jeremy, Vlad, Alexey, Abhi
    Token Generation Presale Commences
    Token Sale Website Launch V1.0
  • October 2017
    Shopper Onboarding: UI/UX Alpha V0.2
  • November 2017
    Team: 8 FTE Hired: 50% Located in Brooklyn NY, HQ
    Branding: New Logo Unveiled
    Events: Ethereum DEVCon 3, Cancun
    Fundraising Roadshows: Singapore, Dubai, Switzerland, UK
    Awards: d10e ICO pitch, voted #5 Top ICO
  • December 2017
    Recommendation Engine: Training A.I. Models
    Shopper Onboarding: Wire Frame For Alpha V0.2
    Testing: Reached 1MM+ Transaction Per Second Test With 96 Nodes w/iExec
    Fundraising Roadshow: Switzerland
  • 2018
  • January 2018
    Product Development: Shopin Profile
    Token Sale Website Launch V2.0
    Shopin Website Relaunch
    Events: NRF Big Show, NYC, NABTC Miami
    Fundraising Roadshow: Hong Kong, South Korea
  • February 2018
    Product Development: Men’s & Women’s Onboarding Alpha V0.2
    Recommendation Engine: Testing A.I. Models
    Fundraising Roadshow: Japan, China, Singapore
  • March 2018
    Public Token Generation Event Commences
    Implementation: BigChainDB
    Integration: CommerceCloud
    Shopper Profile: Visual Onboarding
  • April 2018
    Product Development: Onboarding App Alpha V.02 Completed
    Mobile Native Apps: UI/UX Commences
  • May 2018
    Product Development: Android & iOS App
    Recommendation Engine: Retailer Testing
    Shopin Profile Ethereum Integration
    Shopin Profile 1.2: Friends & Family Sending & Receiving Tokens Integration

What They’re Saying About Shopin

Hear directly from some of our trusted partners how Shopin will impact the retail ecosystem.

David Drake
Brian Amoah


We are already trusted all over the world.
Be part of the Shopin token economy.

The Shopin Team

Our team has more than 15 years experience in building ecommerce startups, behavioral marketing solutions, and user profiles. Shopin’s engineering team includes the first and core engineers that architected the entire Priceline system from launch. When it comes to ingesting millions of SKUs, normalizing data, user profiles, and serving up the best recommendations in an ecommerce environment, the Shopin pedigree speaks for itself. We're doing for online retail what we did for travel.

Eran Eyal

CEO and CoFounder

Eran is a serial entrepreneur with three exits as a founder and more than a decade of experience in retail and ecommerce. He is the winner of the United Nations World Summit Award for Innovation, Fast Company’s Most Innovative Startup, and he is an investor and advisor for many startups.

Divakar Rayapaty

CTO and CoFounder

Divakar was a Principal Software Engineer at Priceline for 14 years. As a leading member of the engineering team, he was instrumental in building Priceline’s core processing platform. Since then, he was the CoFounder at Flowhealth, Director at Mezoclick, and CoFounder and CTO at Maker’s Brand.

Doron Wesly


Doron has extensive B2C and B2B marketing experience and has worked for companies such as Lotame, Tremor Video, Mindshare, Samsung, Millward Brown, IAB, and Applebee’s.

Jeremy Harkness

Blockchain Technology Officer

Jeremy served as the CTO and Head of R&D at Barrows, the CTO at HP Ticket, and CTO and Founder of Strattice, where he invented the world’s first remotely managed mini server and failover router.

Michael Herman


Formerly President of Global Sales at Elie Tahari, Michael has spent the past 20 years in senior executive positions working with international luxury brands Natori, Donna Karan, DKNY, Wacoal, and Valentino.

Abhishek Yermalla

VP of Engineering

Abhi is a seasoned architect with more than 12 years of experience in ecommerce and engineering. Formerly a long-time member of the Priceline design and integrations team, he was twice awarded the annual CEO achievement award.

Lane Campbell

Strategy and Business Development

Lane is a lifelong entrepreneur who has realized five exits in his career. He is a founding member of the Forbes Tech Council and the CTO and CoFounder of Humble Advisors, a wealth management firm for high net worth companies and individuals.

Aaron Latham

Strategy and Business Development

Aaron is an advisor and professional investor who has mentored dozens of startups with a focus on strategy, business development, and marketing. He is Managing Partner of Humble Advisors and a CoFounder of A.J. Tiger Ventures.

Bremelin Romero

EA & Office Manager

Bremelin is a former freelance journalist for The New York Times Group and the Kathmandu Post. She is a multidisciplinary professional who brings international trade and communications experience to the Shopin team.

Vladimir Ustinov

Senior Engineer

Vladimir has served as a senior engineer at Maker’s Brand, Flow Health, EigenGraph, and other technology startups. He holds a Master's Degree in Radio Physics and has a strong data mining and numeric analysis background.

Alexey Kulyukin

Senior Engineer

Alexey served as a front-end engineer at Maker’s Brand and as the backend engineer at Flow Health. Prior to his startup career, he was formerly Head of Department at Tomsk Polytechnic University.

Kaelan Finley

Marketing Associate & Co-Community Lead

Kaelan has a strong background as a content strategist with SO/NYC, where she specialized in media preparation, outreach marketing focused on influencer relationships, and social media strategy. Kaelan has extensive experience in wardrobe styling, prop design, and development for production companies such as Microsoft and Mighty Media Studios.

Leland Sutton

Marketing Associate & Co-Community Lead

Leland is a recent graduate of NYU’s Gallatin School for Individualized Study, where he studied narrative, interaction, and influence. Formerly a marketing and partnerships manager for Distractify, Leland has three years of start-up experience and proven marketing strategy and brand development execution for two successful projects.

Strategic Advisors

Shopin is proud to be supported by industry experts in retail and the startup and crypto communities.

Tom Gonser

Tom is the Founder of tech unicorn DocuSign. He is an investor in Shopin as well as the GP at Seven Peaks Ventures. Tom brings the maturity of building a powerful business brand from startup to massive growth.

Steven Nerayoff

Steven is the architect of the Ethereum ICO an inventor of Gas for Ethereum, Founder and CEO of Maple Ventures, CoFounder of Alchemist Ventures, and Founder and CEO of Cloudparc.

Amadeo Brenninkmeijer

Amadeo is an accomplished angel investor with a strong background in retail healing from the C&A family. Including Shopin, he is an investor in more than 40 startups, and he is currently a Venture Partner at Space Angels, the world's only venture capital fund managed by space industry experts.

Parveen Panwar

Parveen is an international serial entrepreneur with extensive online video and management experience focused on realizing the financial potential of interactive media. An early pioneer in video/content audience extension, he is currently CEO of Oculu, an all-inclusive video tech platform.

David Drake

David is Managing Partner of LDJ Fund. He is a board member and advisor at several blockchain companies and deeply entrenched in the crowdfunding community, with a goal of constantly driving the industry forward.

Jeff Pulver

Jeff is an investor in more than 350 startups. He is the Founder of MoNage and Alchemist Ventures, and he is a VoIP pioneer who is often credited as the grandfather of the VoIP industry.

Sampo Parkkinen

Sampo is the Founder of RapidBlue (acquired by Shoptrakker), and CEO of Revieve in Chicago. Sampo is an early seed investor in Shopin and an incredible supporter.

Garrette Furo

Garrette is a cryptocurrency native who has been active in the space since 2012 as a miner and later as a trader and consultant on blockchain technology and cryptocurrency.

Nathan Low

Nathan is a serial angel investor with keen insight on adtech. He has invested in more than 120 startups to date, including Shopin. Nathan is the President of Sunrise Financial Group and the CoFounder of IBM AlphaZone, the first and only high-tech accelerator in Israel.

Moshe Bellows

Moshe is an early investor in Shopin and a well-known angel investor who serves on several NYC and Israeli startup boards. Moshe’s network in the retail world is broad and he has opened many doors for Shopin.

Rana Gujral

Rana is the founder of TiZE cloud software for specialty chemicals, and he is currently leading Smart Home Initiatives at Logitech. Rana is a contributing columnist at TechCrunch and Forbes and an international speaker at events such as the World Government Summit in Dubai, the Silicon Valley Smart Future Summit 2017, and IEIE 2017 in New York.

Sean Koh

Sean is an expert in cross-border transactions in finance, technology, entertainment, and other various fields. Structuring equity and project financing deals with leading global institutions under his family office, Koherent Inc., he has worked on sourcing investments amounting to billions of U.S. dollars. Sean is a Wharton School alum.

Shopin Token Sale FAQ


What is the timeline for Shopin’s Token Sale? (Token Sale Details)

The Shopin Private Presale ended on January 27, 2018. The Shopin Public Token Sale will start toward the end of March. In the meantime, our Public Presale Whitelist is still open for those who were not able to participate in the Private Presale. Specific dates for the Public Presale will be announced accordingly through our official channels. Please follow us on our Telegram group for official updates, or on Twitter, Facebook, and our website


What are the details of the Public Presale? (Token Sale Details)

Due to the incredible success of our Private Presale, we have commenced a Public Presale Whitelist offering bonuses in this order: 20% for the first 10MM, followed by 17.5% for the next 10MM, and then 15% for the subsequent 10MM. Shopin is offering this added option for those who missed out on the Private Presale or could not meet the minimum requirement. Participants can join the Public Presale Whitelist with no minimum.


Why is Shopin offering a Public Presale? (Token Sale Details)

The Shopin Private Presale was so successful that we wanted to offer a Public Presale opportunity to the community to get whitelisted ahead of the Public Token Sale. Public Presale participants also have access to bonuses, including 20% for the first 10MM, followed by 17.5% for the next 10MM, and then 15% for the subsequent 10MM.


Is there a difference between the Public Sale and the Public Presale? (Token Sale Details)

Yes, there is a difference. The Public Presale is an opportunity for our early community members to secure their spot to participate in our Public Sale. We are also offering bonuses to show appreciation for those who are committed to the project at this early stage. The Public Presale features bonuses in 10MM increments: 20%, 17.5% and 15%. The Public Token Sale will be open to everyone, although there are currently no bonuses.


How is the Public Presale being processed? (Token Sale Details)

We are excited to announce that the official processing of the Public Presale Whitelist is currently underway in small batches, on a first-come-first-serve basis. Some of you can expect to hear from us in the next few days via email, and we will get to all of you in good time. Please respond promptly to keep the process moving forward as efficiently as possible. And please note, we will never reach out about participation through any other platform than email. We care deeply about your security, so please avoid any users claiming to be us reaching out over Telegram, etc. For those who registered after January 27, you will receive an email from us with a unique, dedicated link just for you that will be valid for just 72 hours. This will be automated web page in which you can fill out all of your information and upload your KYC-AML documents to begin processing your participation. We will also provide instructions on how to transmit participation funds.


When will the Public Presale end? (Token Sale Details)

The conclusion of the Public Presale will be determined at a later date. Please stay in touch with us through our official channels. Please follow us on our Telegram group for official updates, or on Twitter, Facebook, and our website


Can you explain the functionality of the pop-up on the Token Sale web page? (Token Sale Details)

When a pop-up appears in the lower left area of the website, it shows in real-time who is registering for the Public Presale with their country of origin and the amount they have registered. An important note: This information is not connected to the progress bar.


How will the Shopin Token Sale work? (Token Sale Details)

We will announce the Shopin Public Token Sale start date, along with all of the eligibility requirements and guide to participate, through our official channels. Our wallet address will be announced via all of our official channels simultaneously on the day of the Public Token Sale. Join our Telegram group for the most up-to-date information.


How do I verify important announcements from you? (Token Sale Details)

Out of all of our social channels and websites, Token Sale participants should check at least three of our channels to confirm that Shopin is sending the message. The most consistently updated and detailed resources for Shopin announcements can be found here: Telegram group, Telegram channel, our blog, and

To sign up, please register at