Shopping Made Personal
Shopin is the world's first decentralized shopper profile built on the blockchain.
How Shopin Works
A New Way to Advertise
TGE Successfully Concluded
TGE Successfully Concluded
Own Your Data

A secure profile that enables shoppers to own their complete purchase data, giving the power back to the customer and rewarding them financially.

Recent Awards
Top 5 ICO OF

How Shopin Works
A New Way to Advertise
Increase Conversions

Using next-gen A.I. and blockchain technology, Shopin enables retailers to better understand and serve their customers.

The Shopin Vision

Shopin unites retailers and their customers through personalized data intelligence for an unprecedented shopping experience. We are creating a more sustainable retail economy where retailers become stronger by working together and shoppers get rewarded based on the value of their data that they fully own, control, and can share.

Revitalize the retail industry with a new economy of data to increase transactional conversions.

Enable a greater understanding of customers based on a full view of their purchase history, style, preference, and pricing.

Exchange fair value to shoppers for access to their data via cryptocurrency.

Give back to the Ethereum community for continued and sustainable growth.

Shopin's Winning Pitches

North America Bitcoin Conference
January 19, 2018
d10e Seoul
March 6, 2018
BII Dubai
March 19, 2018

The Shopin Solution

Shopin is reinvigorating the retail economy by streamlining the entire shopping experience. By deploying blockchain technology to store value, purchase, and profile data, we are scaling to facilitate a million transactions per second that empower retailers on the open web to provide a decentralized Amazon-like experience with recommendations powered by A.I.

Blockchain Architecture Built for Mass Consumer Applications

  • Millions of data transactions per second on the Shopin blockchain
  • Token interoperability through Atomic swaps
  • Powerful recommendation engine powered by A.I.
  • The exchange of value between shoppers and retailers

Shopin’s Technology

By using the blockchain to store value and data in a decentralized fashion, the shopper is in control of their data. When shopper permission is granted, the retailer benefits from an A.I.-powered recommendation engine based on actual first-party purchase data and user-verified preferences.

Token Generation

Shopin completed its Private Presale on January 27, raising $10 million, and then concluded its Public Presale on March 30, raising an additional $32.5 million. The company concluded its Token Generation Event on April 29 with a total of $42.5 million, surpassing all expected goals and putting Shopin at the forefront of one of the most successful TGEs in cryptocurrency history.

Private Presale


  • Starts 1 September, 2017
  • Ends 27 January, 2018


< $500 000

Token Generation Event


  • Starts 30 March, 2018
  • Ends 29 April, 2018



$10MM+ collected


$20MM+ collected


$30MM+ collected

Company Roadmap

  • 2017
  • February 2017
    Team Forms With Eran & Divakar
    Solving a Retail Problem: Creating a Universal Shopper Profile to Improve Conversions
  • May 2017
    Ingestion Engine: Retailer Integration
    Shopper Onboarding: UI/UX Alpha V0.1
  • June 2017
    Ingestion Engine: Launches V1.0
    Standardization of Product Catalog Data V1.0
  • August 2017
    White Paper Published: Addition of Blockchain & Crypto Incentives
    Ingestion Engine: Product Search Tool Built
    Shopper Onboarding: App for Women Developed
  • September 2017
    Shopin Formed & Incorporated
    Team Formed: Eran, Divakar, Jeremy, Vlad, Alexey, Abhi
    Token Generation Presale Commences
    Token Sale Website Launch V1.0
  • October 2017
    Shopper Onboarding: UI/UX Alpha V0.2
  • November 2017
    Team: 8 FTE Hired: 50% Located in Brooklyn NY, HQ
    Branding: New Logo Unveiled
    Events: Ethereum DEVCon 3, Cancun
    Fundraising Roadshows: Singapore, Dubai, Switzerland, UK
    Awards: d10e ICO pitch, voted #5 Top ICO
  • December 2017
    Recommendation Engine: Training A.I. Models
    Shopper Onboarding: Wire Frame For Alpha V0.2
    Testing: Reached 1MM+ Transaction Per Second Test With 96 Nodes w/iExec
    Fundraising Roadshow: Switzerland
  • 2018
  • January 2018
    Product Development: Shopin Profile
    Token Sale Website Launch V2.0
    Shopin Website Relaunch
    Events: NRF Big Show, NYC, NABTC Miami
    Fundraising Roadshow: Hong Kong, South Korea
  • February 2018
    Product Development: Men’s & Women’s Onboarding Alpha V0.2
    Recommendation Engine: Testing A.I. Models
    Fundraising Roadshow: Japan, China, Singapore
  • March 2018
    Public Token Generation Event Commences
    Implementation: BigChainDB
    Integration: CommerceCloud
    Shopper Profile: Visual Onboarding
  • April 2018
    Token Generation Event Commences
    Product Development: Onboarding App Alpha V.02 ompleted
    Mobile Native Apps: UI/UX Commences
  • May 2018
    Product Development: Android & iOS App
    Recommendation Engine: Retailer Testing
    Shopin Profile Ethereum Integration
    Shopin Profile 1.2: Friends & Family Sending & Receiving Tokens Integration
  • June 2018
    Women’s Apparel Recommendations V1 Release
    User Onboarding Application V1 Release
    Interledger Protocol for Ethereum to BigChainDB Atomic Swaps Complete
  • July 2018
    Women’s Shoes & Accessories Recommendations Begins
    Men’s Apparel Recommendations Begins
    Universal Shopper Profile Begins
    Begin Development Plan for Shopin Wallet and Profile Management App
    Begin Investigation Cycle for Routed State Channels
    Integration of Atomic Swaps into Shopin’s Blockchain
  • August 2018
    Women’s Shoes & Accessories Product Recommendations Complete
    Begin Men’s Shoes & Accessories Recommendations
    Women's Complete The Look Begins
    Integration of Shopin App with Universal Shopper Profile
    Develop Shared Liquidity for Routed State Channels
  • September 2018
    Men’s Apparel Recommendations Complete
    Universal Shopper Profile V1 Release
    Complete Staked Liquidity pool for Routed State Channel
    Integration of Push Notification and Social Networking Sharing with Shopin App
  • October 2018
    Men’s Shoes & Accessories Recommendations Complete
    Men's Complete The Look Begins
    Integration of Payment Systems
    Integration of Advertising and Rewards Associated with incentives offered by the retailers
  • November 2018
    Women's Complete The Look Complete
    Integration of Real Time Exchange of Shopin Tokens for Goods.
  • December 2018
    Men's Complete The Look Complete

We are already trusted all over the world.
Be part of the Shopin token economy.

Shopin Token Generation Event FAQ

Please click here for Token Swap FAQs.


What was the timeline for Shopin’s Token Sale? (Token Sale Details)

The Private Presale ended on January 27, 2018, followed by our Public Presale that ended on March 30, offering bonuses of 20%, 17.5%, and then 15%. We just successfully concluded our Token Generation Event on April 30, which had no minimum and no bonus. For additional updates and information, please follow us on our Telegram group for official updates, or on Twitter, Facebook, and our website


Why did Shopin offer a Public Presale? (Token Sale Details)

The Shopin Private Presale was so successful that we wanted to offer a Public Presale opportunity to the community to get whitelisted ahead of the Token Generation Event. Public Presale participants had access to bonuses of 20% for the first 10MM, followed by 17.5% for the next 10MM, and then 15% for the subsequent 10MM.


How was the Public Presale processed? (Token Sale Details)

The official processing of the Public Presale Whitelist was done in small batches, on a first-come-first-serve basis. For those who registered after January 27, they received an email from us with a unique, dedicated link that was valid for just 72 hours for KYC-AML processing. We then provided instructions on how to transmit participation funds.


Can you explain the functionality of the pop-up on the Shopin web page? (Token Sale Details)

When a pop-up appeared in the lower left area of the website, it showed in real-time who registered for our Token Generation Event with their country of origin and the amount they registered. An important note: This information was not connected to the progress bar.


How did the Shopin Token Generation Event work? (Token Sale Details)

We announced the Shopin Token Generation Event at the end of the Public Presale, which ended on March 30, along with all of the participation requirements through our official channels, including our Telegram group for the most up-to-date information.


How do I verify important announcements from you? (Token Sale Details)

All Token Generation Event participants should check at least three of our channels to confirm that Shopin is sending the message. The most consistently updated and detailed resources for Shopin announcements can be found here: Telegram group, Telegram channel, our blog, and Reddit .


How did participants sign up for the Shopin Token Generation Event? (Token Sale Details)

All signups took place here:


Was pre-registration required? (Token Sale Details)

No, it was not required. However, for the Token Generation Event, all participants were required to pass KYC-AML verification.


How are KYC-AML documents securely stored? (Token Sale Details)

We take your privacy and security very seriously. Your trust means the world to us, and we do everything we can to maintain it. Our motto is to trust but verify. Never hesitate to reach out to us directly at if you have questions or concerns.


When does the Token Generation Event end? (Token Sale Details)

The Shopin Token Generation Event has successfully concluded. Please follow our Telegram group for official updates or our


Common reasons for not passing KYC-AML (Token Sale Details)

For people who did not pass KYC-AML, it’s not possible for us to respond to each of you individually and work through the issues. Common reasons included but were not limited to:
Expired I.D.
Dubious information
Named on a watchlist
Missing information
False information
Low-res pictures
Mismatched address information


What percentage of all tokens are being sold in the Token Generation Event? (Token Sale Details)

33% (500MM) of the 1.5BN finite token supply will be available during the the Token Generation Event.


How will the funds be utilized? (Token Sale Details)

The funds will be used to sustain the longevity and integration of our solution through both the web and physical stores. We’ll focus on the following:
● Developing an Artificial Intelligence-powered Recommender System capable of understanding style from visual and textual cues;
● The continued evolution of user profiles and applications;
● Ongoing research and development of our blockchain solution that scales Ethereum to 1MM+ transactions per second and beyond;
● Expansion of our retailer and user network;
● Blockchain initiatives that drive further data visibility, control, and value to users;
● Marketing and public awareness, as well as partnership and sales initiatives.

Additionally, the use of proceeds will be used as follows:
● 50% to Software Engineering and Data Science
● 30% Marketing Expenses, Sponsorships, PR
● 15% Business & Corporate Development, Operations
● 5% Legal, Accounting


Who was able to participate in the Token Generation Event? What were the requirements? (Token Sale Details)

Residents of the USA, China, North Korea, Syria, and New Zealand were not eligible to participate. In order to participate, KYC-AML verification was required. Please note that participants were only able to acquire Shopin Tokens with Bitcoin and Ethereum.


How will the Tokens be distributed? Will they be vested? (Token Sale Details)

Shopin Tokens will be distributed as follows: First 500MM will be sold at the Token Generation Event. 500MM are kept in reserve for retailer, user, and partnership incentive token allocation. 500MM will go to the team, investors, and advisors with a three-year lock-up, in addition to 10% reserved for new hires. Every year one-third will be released based on product milestones achieved.


What was the minimum purchase amount for the Token Generation Event? (Token Sale Details)

There was no minimum requirement for the Public Presale, and there was no minimum for the Token Generation Event.


What was the advantage of participating in the Public Presale rather than just waiting until launch? (Token Sale Details)

Shopin issued substantial bonuses during our Public Token Presale, allowing participants to secure the assets before they hit the market.


How much was sold in the Private Presale? (Token Sale Details)



How much was sold in the Public Presale? (Token Sale Details)



Which type of token is this based on? (Token Sale Details)

The Shopin Token is an ERC20 Token.


What was the intended distribution of the Token Sale? (Token Sale Details)

The goal was to distribute 500MM total for the Private Presale, Public Presale, and Token Generation Event combined.


Can I use a credit card to buy the tokens? (Token Sale Details)

No, you can only acquire Shopin Tokens with Bitcoin (BTC) and Ethereum (ETH).


How can I view purchased Shopin Tokens? (Token Sale Details)

You may store and view your Shopin Tokens in three ways: an ERC-compatible wallet (available now), an ERC20-compatible exchange (available now), or the Shopin Wallet (available Q3 2018).


Should small-time retailers buy Shopin Tokens? (Token Sale Details)

Retailers of any size can join the Shopin Network and take part in Shopin Tokens. For example, a merchant can use our recommendation engine powered by next-gen A.I. We are proponents of true inclusivity. Our vision is for all retailers, small and large, to be part of this movement. Thus, the first 50k API calls per month are free. After that, merchants pay 250 USD per month and it scales upward from there based on the number of API calls.


What documents were needed for KYC-AML verification? (Token Sale Details)

All participants were required to provide a government-issued I.D. (passport, driver’s license, or national I.D.). They were also asked to provide their name, address, and proof of address.


Are there any countries that were excluded? (Token Sale Details)

Yes, the following list of countries were unfortunately not eligible to participate: USA, China, North Korea, Syria, and New Zealand. We are constantly working with legal counsel for ways to be as inclusive as possible in the distribution of our Tokens while respecting the law.


What happened if I tried to register in an ineligible country? (Token Sale Details)

You could not pass the KYC-AML verification process.


How much does a Shopin Token cost? (Token Sale Details)

The par-value, pre-bonus is $0.10.


How did you calculate the cost of a Shopin Token? (Token Sale Details)

We do not control the price. The initial par-value is based on 500MM Shopin Tokens at $0.10 sold on the Token Generation Event date. After this event, market dynamics will determine the price of a Shopin Token.


Was there a minimum purchase requirement for the Private Presale? (Token Sale Details)

Yes, there was a minimum of 20 ETH for the Private Token Presale. There was no minimum for the Public Presale or the Token Generation Event.


What was the minimum amount for the Private Presale? (Token Sale Details)

The minimum amount was 20k USD. Please contact us for up-to-date details.


For the Private Presale, when participants sent over Ethereum, on which day was it the equivalent to 20k? (Token Sale Details)

They were evaluated the moment they sent the tokens. We tracked the dollar value at the point of receipt.


When will we receive the tokens? (Token Sale Details)

Shopin Tokens will be distributed in mid-May 2018.


How did the KYC-AML process work? (Token Sale Details)

Participants submitted their name, email, and the amount they wanted to purchase on An automated email instructed them on next steps, which included a verification requirement of a passport picture, a utility bill, and a physical address. When documents were confirmed, Shopin issued a Simple Agreement for Future Tokens (SAFT) to the participant via DocuSign.


When will I receive a confirmation that my transaction is complete? (Token Sale Details)

For the Token Generation Event, you received confirmation of registration as quickly as we were able to process your request. Your confirmation came in the form of a SAFT via DocuSign, at which point all you needed to do was countersign to finalize your participation.


Will Shopin compensate for the rise/drop in invested crypto? (Token Sale Details)

No, we cannot compensate for market fluctuations