Shopping Made Personal
Shopin is the world's first decentralized shopper profile built on the blockchain.
How Shopin Works
A New Way to Advertise
Shopin's Github Audit
Personal Thank You
TGE Successfully Concluded
TGE Successfully Concluded
Own Your Data

A secure profile that enables shoppers to own their complete purchase data, giving the power back to the customer and rewarding them financially.

Recent Awards
Top 5 ICO OF

In The Press
In The Press
Show All Press

How Shopin Works
A New Way to Advertise
Increase Conversions

Using next-gen A.I. and blockchain technology, Shopin enables retailers to better understand and serve their customers.

The Shopin Vision

Shopin unites retailers and their customers through personalized data intelligence for an unprecedented shopping experience. We are creating a more sustainable retail economy where retailers become stronger by working together and shoppers get rewarded based on the value of their data that they fully own, control, and can share.

Shopin's Winning Pitches

North America Bitcoin Conference
January 19, 2018
d10e Seoul
March 6, 2018
BII Dubai
March 19, 2018

Retail Pilot Success Stories

Shopin recently collaborated with two well-known fashion and home-goods retailers for a pilot program that produced groundbreaking results. Each retailer invited their registered customers to create a Shopin profile, resulting in 719,000 sign-ups.

Based on personal shopper preferences and purchase data, Shopin was able to provide those registrants with curated recommendations, leading to a 22% lift in conversions, and yielding $14.7 million in additional sales. Of the shoppers who created a Shopin profile, 72,000 of them invited 65,000 additional new users to go through a Shopin onboarding.

719,000 shopper sign-ups

$14.7 million incremental sales generated

22% transactional conversion lift

72,000 loyal Shopin users onboarded 65,000 new users

The Shopin Solution

Shopin is reinvigorating the retail economy by streamlining the entire shopping experience. By deploying blockchain technology to store value, purchase, and profile data, we are scaling to facilitate a million transactions per second that empower retailers on the open web to provide a decentralized Amazon-like experience with recommendations powered by A.I.

Blockchain Architecture Built for Mass Consumer Applications

  • Millions of data transactions per second on the Shopin blockchain
  • Token interoperability through Atomic swaps
  • Powerful recommendation engine powered by A.I.
  • The exchange of value between shoppers and retailers

Shopin’s Technology

By using the blockchain to store value and data in a decentralized fashion, the shopper is in control of their data. When shopper permission is granted, the retailer benefits from an A.I.-powered recommendation engine based on actual first-party purchase data and user-verified preferences.

Funding Structure

Token Generation

Shopin completed its Private Presale on January 27, raising $10 million, and then concluded its Public Presale on March 30, raising an additional $32.5 million. The company concluded its Token Generation Event on April 29 with a total of $42.5 million, surpassing all expected goals and putting Shopin at the forefront of one of the most successful TGEs in cryptocurrency history.

Private Presale


  • Starts1 September, 2017
  • Ends27 January, 2018


$500 000+
< $500 000

Token Generation Event


  • Starts30 March, 2018
  • Ends29 April, 2018



$10MM+ collected


$20MM+ collected


$30MM+ collected

Choose language

The Shopin White Paper explains in-depth some of the key challenges facing the retail environment, and how Shopin’s decentralized shopper profile built on the blockchain is helping reboot retail with unprecedented advantages by shifting ownership of data back to the shopper. The White Paper further explores the overarching philosophy of the blockchain, the functionality of token economics, and Shopin’s efficiently streamlined architecture. This version is currently available in Chinese, Korean, Japanese, Russian, French, German, Italian, and Spanish.

Company Roadmap

  • 2017
  • February 2017
    Team Forms With Eran & Divakar
    Solving a Retail Problem: Creating a Universal Shopper Profile to Improve Conversions
  • May 2017
    Ingestion Engine: Retailer Integration
    Shopper Onboarding: UI/UX Alpha V0.1
  • June 2017
    Ingestion Engine: Launches V1.0
    Standardization of Product Catalog Data V1.0
  • August 2017
    White Paper Published: Addition of Blockchain & Crypto Incentives
    Ingestion Engine: Product Search Tool Built
    Shopper Onboarding: App for Women Developed
  • September 2017
    Shopin Formed & Incorporated
    Team Formed: Eran, Divakar, Jeremy, Vlad, Alexey, Abhi
    Token Generation Presale Commences
    Token Sale Website Launch V1.0
  • October 2017
    Shopper Onboarding: UI/UX Alpha V0.2
  • November 2017
    Team: 8 FTE Hired: 50% Located in Brooklyn NY, HQ
    Branding: New Logo Unveiled
    Events: Ethereum DEVCon 3, Cancun
    Fundraising Roadshows: Singapore, Dubai, Switzerland, UK
    Awards: d10e ICO pitch, voted #5 Top ICO
  • December 2017
    Recommendation Engine: Training A.I. Models
    Shopper Onboarding: Wire Frame For Alpha V0.2
    Testing: Reached 1MM+ Transaction Per Second Test With 96 Nodes w/iExec
    Fundraising Roadshow: Switzerland
  • 2018
  • January 2018
    Product Development: Shopin Profile
    Token Sale Website Launch V2.0
    Shopin Website Relaunch
    Events: NRF Big Show, NYC, NABTC Miami
    Fundraising Roadshow: Hong Kong, South Korea
  • February 2018
    Product Development: Men’s & Women’s Onboarding Alpha V0.2
    Recommendation Engine: Testing A.I. Models
    Fundraising Roadshow: Japan, China, Singapore
  • March 2018
    Public Token Generation Event Commences
    Implementation: BigChainDB
    Integration: CommerceCloud
    Shopper Profile: Visual Onboarding
  • April 2018
    Token Generation Event Commences
    Product Development: Onboarding App Alpha V.02 Completed
    Mobile Native Apps: UI/UX Commences
  • May 2018
    Product Development: Android & iOS App
    Recommendation Engine: Retailer Testing
    Shopin Profile Ethereum Integration
    Shopin Profile 1.2: Friends & Family Sending & Receiving Tokens Integration
  • June 2018
    Women’s Apparel Recommendations V1 Release
    User Onboarding Application V1 Release
    Interledger Protocol for Ethereum to BigChainDB Atomic Swaps Complete
  • July 2018
    Women’s Shoes & Accessories Recommendations Begins
    Men’s Apparel Recommendations Begins
    Universal Shopper Profile Begins
    Begin Development Plan for Shopin Wallet and Profile Management App
    Begin Investigation Cycle for Routed State Channels
    Integration of Atomic Swaps into Shopin’s Blockchain
  • August 2018
    Women’s Shoes & Accessories Product Recommendations Complete
    Begin Men’s Shoes & Accessories Recommendations
    Women's Complete The Look Begins
    Integration of Shopin App with Universal Shopper Profile
    Develop Shared Liquidity for Routed State Channels
  • September 2018
    Men’s Apparel Recommendations Complete
    Universal Shopper Profile V1 Release
    Complete Staked Liquidity pool for Routed State Channel
    Integration of Push Notification and Social Networking Sharing with Shopin App
  • October 2018
    Men’s Shoes & Accessories Recommendations Complete
    Men's Complete The Look Begins
    Integration of Payment Systems
    Integration of Advertising and Rewards Associated with incentives offered by the retailers
  • November 2018
    Women's Complete The Look Complete
    Integration of Real Time Exchange of Shopin Tokens for Goods.
  • December 2018
    Men's Complete The Look Complete

What They’re Saying About Shopin

Hear directly from some of our trusted partners how Shopin will impact the retail ecosystem.

Tom Gonser
Founder, DocuSign
Sothi Thillairajah
CEO, Block One Capital
Brad Yasar
CoFounder and Managing Partner, Krowd Mentor

Tom Gonser
Founder, DocuSign
Sothi Thillairajah
CEO, Block One Capital
Brad Yasar
CoFounder and Managing Partner, Krowd Mentor
Mortimer Singer
Chief Executive Officer, Marvin Traub Associates
David Drake
Managing Partner, LDJ Fund
Brian Amoah
Principal, Chicago Crypto Capital
Michael Boord
Senior Associate, Marvin Traub Associates


We are already trusted all over the world.
Be part of the Shopin token economy.

The Shopin Team

Our team has more than 15 years experience in building ecommerce startups, behavioral marketing solutions, and user profiles. Shopin’s engineering team includes the first and core engineers that architected the entire Priceline system from launch. When it comes to ingesting millions of SKUs, normalizing data, user profiles, and serving up the best recommendations in an ecommerce environment, the Shopin pedigree speaks for itself. We're doing for online retail what we did for travel.

Eran Eyal

CEO and Founder

Eran is a serial entrepreneur with three exits as a founder and more than a decade of experience in retail and ecommerce. He is the winner of the United Nations World Summit Award for Innovation, Fast Company’s Most Innovative Startup, and he is an investor and advisor for many startups.

Divakar Rayapaty

CTO and CoFounder

Divakar was a Principal Software Engineer at Priceline for 14 years. As a leading member of the engineering team, he was instrumental in building Priceline’s core processing platform. Since then, he was the CoFounder at Flowhealth, Director at Mezoclick, and CoFounder and CTO at Maker’s Brand.

Doron Wesly


Doron has extensive B2C and B2B marketing experience and has worked for companies such as Lotame, Tremor Video, Mindshare, Samsung, Millward Brown, IAB, and Applebee’s.

Jennifer Haggerty


Jennifer began her career working at major investment banks in NYC raising capital for companies in the public markets and executing M&A transactions. She joined online ad tech company DoubleClick (now owned by Google) in Corporate Development and led the raise of more than $1 billion capital in the public markets and over $1 billion in M&A transactions, extending DoubleClick’s leadership and innovation in the early days of online advertising.

Jeremy Harkness

BTO and CoFounder

Jeremy served as the CTO and Head of R&D at Barrows, the CTO at HP Ticket, and CTO and Founder of Strattice, where he invented the world’s first remotely managed mini server and failover router.

Michael Herman


Formerly President of Global Sales at Elie Tahari, Michael has spent the past 20 years in senior executive positions working with international luxury brands Natori, Donna Karan, DKNY, Wacoal, and Valentino.

Abhishek Yermalla

VP of Engineering

Abhi is a seasoned architect with more than 12 years of experience in ecommerce and engineering. Formerly a long-time member of the Priceline design and integrations team, he was twice awarded the annual CEO achievement award.

Lane Campbell

Strategy and Business Development

Lane is a lifelong entrepreneur who has realized five exits in his career. He is a founding member of the Forbes Tech Council and the CTO and CoFounder of Humble Advisors, a wealth management firm for high net worth companies and individuals.

Aaron Latham

Strategy and Business Development

Aaron is an advisor and professional investor who has mentored dozens of startups with a focus on strategy, business development, and marketing. He is Managing Partner of Humble Advisors and a CoFounder of A.J. Tiger Ventures.

Bremelin Romero

EA & Office Manager

Bremelin is a former freelance journalist for The New York Times Group and the Kathmandu Post. She is a multidisciplinary professional who brings international trade and communications experience to the Shopin team.

Vladimir Ustinov

Senior Engineer

Vladimir has served as a senior engineer at Maker’s Brand, Flow Health, EigenGraph, and other technology startups. He holds a Master's Degree in Radio Physics and has a strong data mining and numeric analysis background.

Alexey Kulyukin

Senior Engineer

Alexey served as a front-end engineer at Maker’s Brand and as the backend engineer at Flow Health. Prior to his startup career, he was formerly Head of Department at Tomsk Polytechnic University.

Strategic Advisors

Shopin is proud to be supported by industry experts in retail and the startup and crypto communities.

Tom Gonser

Tom is the Founder of tech unicorn DocuSign. He is an investor in Shopin as well as the GP at Seven Peaks Ventures. Tom brings the maturity of building a powerful business brand from startup to massive growth.

Sothi Thillairajah

Sothi is the CEO of Block One Capital, one of the largest publicly listed blockchain investment companies that focuses on high growth opportunities in the blockchain and digital currency sector. He is the CoFounder of Finzat Block, a mortgage blockchain solution for the U.S. market, and he was formerly Managing Director at Revere Capital Advisors. Sothi specializes in capital raising and business development strategy for early-stage companies and industry-specific blockchain solutions.

Mortimer Singer

Mortimer is the Chief Executive Officer of Marvin Traub Associates (Traub), a business development firm focused on growing global businesses in the premium fashion retail industry. Clients range from brands and retailers, to real estate developers and technology companies. Mortimer oversees all aspects of Marvin Traub Associates’ business from global partnership development, management consulting to M&A investment activities in the fashion and retail industries.

Amadeo Brenninkmeijer

Amadeo is an accomplished angel investor with a strong background in retail from the C&A family. Including Shopin, he is an investor in more than 40 startups, and he is currently a Venture Partner at Space Angels, the world's only venture capital fund managed by space industry experts.

Brad Yasar

Brad is an entrepreneur, investor, mentor, and advisor who has started and bootstrapped several companies from inception to maturity over the past 20 years. Brad is currently the CoFounder and Managing Partner of Krowd Mentor, a strategic crowdfunding advisory firm focusing on ICOs, cryptocurrencies, blockchain, and token-powered organizations.

Parveen Panwar

Parveen is an international serial entrepreneur with extensive online video and management experience focused on realizing the financial potential of interactive media. An early pioneer in video/content audience extension, he is currently CEO of Oculu, an all-inclusive video tech platform.

Sampo Parkkinen

Sampo is the Founder of RapidBlue (acquired by Shoptrakker), and CEO of Revieve in Chicago. Sampo is an early seed investor in Shopin and an incredible supporter.

Garrette Furo

Garrette is a cryptocurrency native who has been active in the space since 2012 as a miner and later as a trader and consultant on blockchain technology and cryptocurrency.

Nathan Low

Nathan is a serial angel investor with keen insight on adtech. He has invested in more than 120 startups to date, including Shopin. Nathan is the President of Sunrise Financial Group and the CoFounder of IBM AlphaZone, the first and only high-tech accelerator in Israel.

Moshe Bellows

Moshe is an early investor in Shopin and a well-known angel investor who serves on several NYC and Israeli startup boards. Moshe’s network in the retail world is broad and he has opened many doors for Shopin.

Rana Gujral

Rana is the founder of TiZE cloud software for specialty chemicals, and he is currently leading Smart Home Initiatives at Logitech. Rana is a contributing columnist at TechCrunch and Forbes and an international speaker at events such as the World Government Summit in Dubai, the Silicon Valley Smart Future Summit 2017, and IEIE 2017 in New York.

Michael Boord

Michael Boord is a Senior Associate at Traub where he supports business development and project execution efforts across all Traub partners as well as Traub Capital, Celebrity and Consumer business groups. Prior to joining Traub, Michael worked as an Analyst in the Industrials investment banking group at Barclays where he advised industrials clients and financial sponsors on a variety of transactions, including mergers and acquisitions and debt and equity financings.

David Drake

David is Managing Partner of LDJ Fund. He is a board member and advisor at several blockchain companies and deeply entrenched in the crowdfunding community, with a goal of constantly driving the industry forward.

Shopin Token Generation Event FAQ

Please click here for Token Swap FAQs.


What was the timeline for Shopin’s Token Sale? (Token Sale Details)

The Private Presale ended on January 27, 2018, followed by our Public Presale that ended on March 30, offering bonuses of 20%, 17.5%, and then 15%. We just successfully concluded our Token Generation Event on April 30, which had no minimum and no bonus. For additional updates and information, please follow us on our Telegram group for official updates, or on Twitter, Facebook, and our website


Why did Shopin offer a Public Presale? (Token Sale Details)

The Shopin Private Presale was so successful that we wanted to offer a Public Presale opportunity to the community to get whitelisted ahead of the Token Generation Event. Public Presale participants had access to bonuses of 20% for the first 10MM, followed by 17.5% for the next 10MM, and then 15% for the subsequent 10MM.


How was the Public Presale processed? (Token Sale Details)

The official processing of the Public Presale Whitelist was done in small batches, on a first-come-first-serve basis. For those who registered after January 27, they received an email from us with a unique, dedicated link that was valid for just 72 hours for KYC-AML processing. We then provided instructions on how to transmit participation funds.


Can you explain the functionality of the pop-up on the Shopin web page? (Token Sale Details)

When a pop-up appeared in the lower left area of the website, it showed in real-time who registered for our Token Generation Event with their country of origin and the amount they registered. An important note: This information was not connected to the progress bar.


How did the Shopin Token Generation Event work? (Token Sale Details)

We announced the Shopin Token Generation Event at the end of the Public Presale, which ended on March 30, along with all of the participation requirements through our official channels, including our Telegram group for the most up-to-date information.


How do I verify important announcements from you? (Token Sale Details)

All Token Generation Event participants should check at least three of our channels to confirm that Shopin is sending the message. The most consistently updated and detailed resources for Shopin announcements can be found here: Telegram group, Telegram channel, our blog, and

All signups took place here:


Was pre-registration required? (Token Sale Details)

No, it was not required. However, for the Token Generation Event, all participants were required to pass KYC-AML verification.


How are KYC-AML documents securely stored? (Token Sale Details)

We take your privacy and security very seriously. Your trust means the world to us, and we do everything we can to maintain it. Our motto is to trust but verify. Never hesitate to reach out to us directly at if you have questions or concerns.


When does the Token Generation Event end? (Token Sale Details)

The Shopin Token Generation Event has successfully concluded. Please follow our Telegram group for official updates or our website